Zappos.com was founded in June 1999 following a less than successful trip to a local shoe store. With brick and mortar stores limited by the size of their stock rooms, shoppers can only choose from a handful of styles the store buyer chooses from each brand (and pray that their size is in stock). Zappos.com decided that offering customers a complete selection of styles from each brand (in every size, width, and color) would make the shoe shopping experience a much more pleasurable one. Thus, Zappos.com was born!