Tru’s introduction of the “modern day spa” concept has revolutionized the spa industry. In addition to the expected spa pampering and relaxation, Tru offers a more focused approach toward results oriented treatments. This philosophy is seen everywhere, from the expertise of the staff to the numerous technical innovations to an environment that actually interact with and enhances the spa experience.

Why Tru massages are better…

There are a lot of massage choices in San Francisco. Below is a list of 10 reasons why Tru offers one of the best massages in the Bay Area.

1. The staff is superior. Tru pays them well, gives them what they need to succeed, and creates a work environment where they look forward to coming to work. Tru is one of the busiest day spas in town so they have the pick of the best therapists in the area.
2. Aromatherapy and Colored Light Therapy are used in conjunction to achieve client goals. While aromatherapy has been used for years in massage, there is just as much scientific evidence of the power of colors in respect to the physiological changes they influence.
3. Tru massages are done with Shea Butter instead of greasy oil or sticky cream. Not only does it feel better, but it is a natural substance that is, unlike oils and creams, very good for the skin. Tru is the only spa in town that takes on this extra cost to provide this extended luxury for their clients.
4. Part of the massage experience is the environment. Tru is not an office like massage studio or a renovated townhouse posing as a spa. They have a stunning, two million dollar spa facility. The rooms are very generously sized and Tru provides showers, private men’s & women’s lounges, complimentary refreshments and snacks, and cedar lockers.
5. This is Tru’s specialty, it is what they do. They are not a health club. They are not a yoga center. They are not a hair salon. Their only job is to provide the best spa services in town. Judging by the critics they are doing a pretty good job.
6. Tru massages start at 75 minutes. While it is sometimes possible to address all of the body’s issues in 50, 55, or 60 minutes, why take the gamble? Tru believes in providing the best service possible, so by offering slightly longer massages, they are ensuring clients leave with the treatment and benefits they came in for.
7. Massages begin with a gentle, tingling body scrub. The combined action of the gentle exfoliating beads and the invigorating peppermint oil stimulates the skin. This is important because if brings blood into the tissues which is crucial in preparing your body to derive the maximum benefit from the massage. Tru massages include a self-heating mask for the feet which just feels great.
8. Tru spa is probably the most accessible spa in the Bay Area, which is nice when clients try to prolong that post-massage blissful relaxation state. Tru has parking in the building is located right downtown in the financial district, so if taking public transportation they are easy to get to from pretty much anywhere.
9. For a small charge, kick it up a notch with a hair and scalp treatment or a high powered knot removing tool.
10. Nobody touches Tru massages. Yet, Tru is still extremely competitively priced at $125. There are few, if any, other spas that don’t charge more for their 75 or 80 minute aromatherapy massages.

• TruTherapy75: A full body, muscle-melting, personally-tailored expert massage. (75 Minutes - $140)
• TruTherapy105: Deluxe Trutherapy full body massage. (105 Minutes - $185)
• Full Monte: An over-the-top experience combining a body treatment with an amazing massage. (95 Minutes - $250)
• BackStroke: A back, neck, and shoulders treatment. (50 Minutes - $110)

Nails

Skill and safety are emphasized. Pedicure basins are steam sanitized and all nail implements are either disposed of after a single use or sterilized in a surgical grade autoclave. Bring a friend or two for the side-by-side experience, or enjoy "Sex in the City", "Desperate Houseviewes", or "Will and Grace" on your private television.

• Peppermint Pedi: Cool peppermint soothes the skin while expert technicians perfect your nails. ($45)
• Moji-Toe: Fresh ingredients, a stress relieving lower leg and foot mask, and a champagne mojito cocktail! ($60)
• Citrus Sling-Back: Feet, meet the ultimate spa pedicure. ($70)
• Vanilla Sky: The most popular - a perfect balance of brilliant basic nail work with just enough 'spa' touches. ($25)
• Purple: A super luxurious manicure with Lavender and paraffin. ($35)
• Double 'O': Oranges, Oxygen, and paraffin make for a manicure that transforms hands as well as nails. ($55)
• White: The men's version of the Vanilla Sky with no polish. ($22)

Wet Body Treatments

The Tropical Rainforest Room is an oasis like no other. Tru keeps the effectiveness of a body 'wrap' without the discomfort and claustrophobic feeling of the wrap itself. The room creates a dramatic and alluring experience which is the talk of the industry and must be experienced to be believed!

Gentle 'jungle' music soothes while the therapist applies the exfoliating body scrub, then follows with the body mask. The therapist then leaves the room for the client to enjoy the warm jungle mist. After about 10 minutes of steam, the skies open up to a warm, heavy, tropical rain which completely washes away the mask. As the rain subsides, a 100 gallon a minute invigorating waterfall becons. The final alcove is a finishing area with a warmed towel and robe.

• Pair's Polish: See why clients and press alike call this the 'ultimate couple's treatment'. This treatment is so much fun! ($200)
• Jungle Love: A signature wet body treatment includes everything for glowing skin and super-hydrated hair. ($160)
• Thick in the Mud: An active, effective, detoxifying mud treatment, without the uncomfortable wrap or unsanitary bath. ($160)
• Sugar Daddy: Scrub, mask, hair & scalp treatment, steam, rain, and waterfall. ($145)
• Pulp Fiction Polish: 'Rub out' dead skin cells while experiencing the amazing Tropical Rainforest Room. ($110)

Facials

The facials at Tru have been a San Francisco phenomenon since the day they opened, resulting in numerous local and national awards for ‘Best Facial’ in the city. Tru facials are what most people refer to as ‘deep cleansing facials’, and all are tailored to each client’s skin type and specific needs.

• Tru02: Most popular - a deep cleansing, incredibly thorough, oxygen facial. The oxygen is a must for sensitive skin. ($140)
• Pure: A TruO2 without the O2. For those seeking beauty-on-a- budget, this is a tremendous deep cleansing facial. ($110)
• About Face: This deluxe facial includes any and all needed skin fixes. ($295)
• Clean Sweep: Combine a TruO2 and a Crystal Blast to achieve unbelievable skin! ($190)
• Bare Back: A TruO2 for your flip side. ($135)
• Acid Trip: A trip back in time for your face. ($65)
• Glamour-Eyes: The ultimate pre-event treatment. ($110)
• Mini: An abbreviated, no-extraction facial refresher. ($65)

Waxing

Infused with essential oils, Tru uses wax that is much more gentle than other types of wax. With superior wax and superior waxers, Tru is the premier waxing location in San Francisco!

Men

Men are most definitely welcome at Tru. This San Francisco day spa has a fresh, modern decor and a private men's suite with a separate waiting room. All treatments are unisex, and in the case of some treatments like the facials, are completely tailored to each individual's needs.

Packages

Tru enjoys custom tailoring packages. They realize everyone has unique goals, treatment preferences, treatment priorities, time constraints, and a desired budget. Please feel free to call for a consultation if one of the packages below does not suit your fancy.

• Tru Day 5: Full Monte massage, About Face facial, Jungle Love Tropical Rainforest Treatment, Citrus Sling Back pedicure, Double O manicure ($815)
• Tru Day 4: TruTherapy75 massage, TruO2 facial, Sugar Daddy Tropical Rainforest Treatment, Citrus Sling Back pedicure, Purple manicure ($535)
• Tru Day 3: TruTherapy75 massage, TruO2 facial, Jungle Love Tropical Rainforest Treatment ($440)
• Tru Day 2: The four most popular treatments: TruTherapy75 massage, TruO2 facial, Moji-Toe pedicure, Vanilla Sky manicure ($365)
• Tru Day 1: TruTherapy75 massage, TruO2 facial ($280)

Hours and Reservations

Please call 1.866.658.9528, Monday through Saturday, 9am to 8pm to make a reservation. A major credit card is required to secure and confirm appointments. Arrive early to check in, change and/or shower if appropriate.

Monday: 9:00 to 9:00
Tuesday: Noon to 9:00
Wednesday-Friday: 9:00 to 9:00
Saturday: 9:00 to 8:00
Sunday: 9:30 to 6:00

Parking

Parking is available below the Hilton for $5.00 with validation. The entrance is on Washington Street. Please note: the validation does not extend to the valet service.

Cancellations

Tru requires 24 hour notification of cancellation. No shows or reservations canceled within 24 hours of the appointment will be charged the full amount of the appointment.

Press

"The A list San Francisco: Best Day Spa", Allure Magazine, January 2006
"Editorial Winner: Best Spa, Best Facial", Citysearch, 2006 and 2007
"It’s Tru, the future of day spas", Breathe Magazine, January 2006
"Weekend Review - The Pair's Polish", Daily Candy, February 2, 2006
"Today's Luxe Spas", San Francisco Magazine, February 2006
"I Left my heart in SF, Romance By the Bay", Sierra Style, February 2006
"Indulge: 12 Not-to-be-Missed Romantic Experiences in San Francisco", Where Magazine, February 2006
"Massages, Majic, and Mojitos", Cosmetic Wellness, April 2006
"The best places for Massage in Northern California", Lucky, April 2006
"C Beauty", C Magazine, May 2006
"Tru spa: San Francisco's Premier Day Spa", Spa Management, May 2006
"Mighty + gentle facials", Lucky, May 2006
"Spa Tips", Marie Claire, June 2006
"Urban Oases", Where Magazine, June 2006