In 1980, Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold along with his boards around Laguna Beach, California.

As the clothing line expanded, it's raw and modern aesthetic soon developed into the next generation of new wave beach culture. We grew during a time when epochal shifts which eternally framed contemporary popular culture were taking place.