We started a subculture music label centered around the surf, skate, and snowboard communities. Shortly after, the label took on the moniker as Bettie Rocket. A representation of a passionate, in-your-face, fictitious girl, in defense of freedom, truth, and God. Artists include: War Rocket Ajax, Every Mans Hero,Like David, Prosper, Watashi Wa, Freeto Boat, Sick of Change, War Rocket Ajax, Face Value, Anguish Unsaid and Noggin Toboggan.